PawLoyalty Review

Update (2026): PawLoyalty has been folded into Kennel Connection. The pawloyalty.com domain now redirects to kennelconnection.com, and the two products are being consolidated under one company. Existing PawLoyalty customers are being migrated; new buyers evaluating this software should look at Kennel Connection directly. The review below reflects PawLoyalty as it operated as a standalone product.

PawLoyalty (marketed as "PawLoyalty Pro") is a cloud all-in-one for dog daycare, boarding, grooming, and training facilities, built around digital pet charting — the feeding, medication, and vaccination records a boarding operation actually lives on — plus online booking, point of sale, staff time-clock and commission tracking, and marketing automation. It publishes public pricing from $79/month, which is a genuine buying advantage in a niche that is overwhelmingly quote-only, and it carries a solid Capterra rating of 4.6 across 62 reviews. It is best for a multi-service facility that wants deep charting depth, not for a solo groomer who wants the simplest possible tool.

One disambiguation worth knowing before you sign: in early 2023 PawLoyalty merged into Software Connection, LLC (which operates Kennel Connection, backed by 100GROUP), so it now runs as a product line inside the Kennel Connection family. Its marketing domain pawloyalty.com redirects to kennelconnection.com, while the live app stays at app.pawloyalty.com.

What Is PawLoyalty #

PawLoyalty is a web-based business-management platform for multi-service pet-care facilities. The operating loop it is built for: a client books online, staff chart the pet's feeding, medication, and vaccination details, the front desk prints kennel cards with those notes attached, POS takes payment, and the owner reviews activity and revenue on a dashboard — all inside one system rather than a stack of disconnected tools.

The vendor describes it as "completely web based" and Mac- and PC-friendly, with Capterra additionally listing Android and iPhone/iPad access. It covers daycare, boarding, grooming, and training (plus pet sitting and dog walking), and ships new features on a roughly four-week cadence.

The distinguishing choice PawLoyalty made is to treat charting as the spine of the product rather than a side panel. In a boarding facility, the difference between a good day and a bad one is whether the right dog got the right food and the right medication at the right time — and PawLoyalty is built so that instruction is entered once, printed onto the kennel card, and visible to whoever is on the floor. Reviewers who call it "the most robust kennel management system I have ever used" are usually pointing at that depth.

Features #

Online booking and appointments #

Online booking with system-generated confirmation and reminder emails, plus appointment scheduling — so a client self-serves and the calendar updates without a phone call.

Digital pet charting and kennel cards #

This is the heart of the product: printable kennel cards carrying notes, medications, and feeding instructions, backed by pet records that track vaccination, feeding, and even birthday details. For a boarding facility, that charting depth is the reason to choose PawLoyalty over a lighter tool.

Point of sale and payments #

POS with integrated credit-card processing; after the 100GROUP merger, integrated payment processing is provided through the parent group. A "Retail Library" handles inventory for facilities selling product.

Staff time-clock and commissions #

An employee time clock and commission tracker cover the workforce side — useful for grooming and multi-service shops that pay staff on commission.

Marketing automation #

Email marketing, automated reminders, customer-review prompts, and social sharing (Facebook updates and tweets) push follow-up and rebooking without manual effort.

Reporting and dashboards #

Business reporting, activity tracking, and dashboards give the owner a read on the operation. Data transfer and migration from competing pet-care software is offered as part of onboarding — reviewers who came from Atlantis, Acuity Scheduling, and K9Bytes describe PawLoyalty as a "very streamlined" step up, though the migration itself is one of the friction points to plan for (see the cons below).

The end-to-end picture #

Put together, the everyday flow is concrete: a client books online and gets an automated confirmation email; staff chart the dog's feeding and medication and its current vaccination status; the front desk prints a kennel card so the floor works from the same instructions; POS takes payment and records the sale in the retail library; and after the stay, marketing automation sends a review request or a rebooking nudge to the owner. That closed loop — booking through follow-up on one record — is what a facility is paying $79-and-up a month for.

Pricing #

PawLoyalty lists public monthly USD pricing on the app's own pricing page — uncommon for this niche. Tiers scale by how many customer records you hold:

All plans include monthly feature updates, staff training, unlimited support, and online booking. Some third-party directories cite a slightly lower "$70/month" starting figure, but the vendor's own pricing page shows Professional at $79, which is the authoritative starting price. As with most tools in this space, integrated payment processing runs through the parent group's processor, so factor card-processing rates into your real monthly cost.

The record-count model is worth understanding before you pick a tier, because it behaves differently from a per-user or per-kennel-space model. You are billed against how many customer records you hold — not how many staff use the system or how many dogs you board at once. A busy daycare with a large, long-lived client list can climb tiers faster than a boarding-only facility with fewer repeat customers, so estimate your active-plus-archived record count, not just your daily headcount, when you budget. Simply publishing these numbers, though, is a real advantage: in a niche where most competitors make you book a sales call to learn the price, PawLoyalty lets you size the cost yourself.

Who It's For (and Who It Isn't) #

PawLoyalty fits an independent or multi-location daycare/boarding facility that wants serious charting depth — detailed feeding, medication, and vaccination records printed onto kennel cards — plus POS, commissions, and marketing in one place, at a published price. The record-count tiers (500 / 2,800 / unlimited) let it scale from a small single shop up to a larger multi-service operation.

It is a weaker fit for a solo mobile groomer or a very small shop that wants the lightest, simplest tool: reviewers repeatedly flag a steep learning curve from the sheer number of options, and "limited customization for specific business models." If you do not need the charting depth, that depth becomes overhead — a shop that just wants to book grooming appointments and take payment will get there faster on a simpler tool. There is also a request pattern in reviews worth knowing your own preferences on: users have asked for day-based rather than night-based boarding charges and a smartphone-friendlier interface, so if your billing model or your staff's device habits lean those ways, confirm the fit in a demo.

Is It Legit and Worth It? #

PawLoyalty holds a 4.6 out of 5 on Capterra across 62 reviews, with 90% positive sentiment and a customer-service sub-score of 4.7. Reviewers call it "the most robust kennel management system I have ever used" and single out support that is "willing to help you learn what would work best for your business." Being backed post-merger by Kennel Connection / 100GROUP adds an integrated payments stack and a larger support and technology base behind it.

The honest cons are real. The learning curve from feature depth is the most common complaint — "lots of options" can overwhelm new users, and reviewers note limited customization for niche business models, so the depth cuts both ways. Reviewers have flagged implementation and legacy-data-conversion friction, and slower weekend support with occasional response delays; one review bluntly cited "no communication, lots of promises, no follow through" on billing, which is the kind of experience worth asking existing customers about before you sign. There is also genuine roadmap uncertainty: as a product line now sitting inside Kennel Connection alongside Hello-Groom, how much independent investment PawLoyalty gets long-term is not something any public source settles — a fair question to raise with the vendor given the shared ownership. Independent review coverage outside Capterra is thin (G2 has only three reviews), so cross-source validation is limited, and the 62-review Capterra base, while solid, is smaller than the biggest names in the category.

Weighed together, PawLoyalty is a capable, charting-deep system with the rare virtue of public pricing, best suited to a facility that will actually use the depth and can absorb a real onboarding effort. If those two things are true of you, the 4.6 rating and the strong support scores are earned; if they are not, the same depth becomes the thing you struggle with.

Alternatives #

• Kennel Connection — its parent-company sibling, with offline/desktop deployment for larger kennels.
• ProPet — a cloud all-in-one reviewers often compare on kennel/daycare/grooming depth.
• Gingr — a widely used boarding/daycare platform with a big feature set.
• Paw Partner — a lighter, per-service-priced option with a customer-facing booking app.

See the full all-in-one pet care business software category for the complete comparison.

Login & Support #

The live app is at app.pawloyalty.com (the marketing domain pawloyalty.com now redirects to kennelconnection.com). Every plan includes unlimited support and staff training, and data migration from competing systems is part of onboarding. Support is well-rated overall (Capterra customer-service sub-score 4.7), though reviewers note weekend hours are more limited than weekdays.